Incontinence Pads and Undergarments do NOT Make Women Feel Sexy, Smart, or Empowered

Is it just me? Do the commercials on TV and print ads for urinary incontinence get on other women’s nerves? Based on what multiple marketing campaigns in the incontinence care industry would have you believe, if you use certain incontinence pads and undergarments, you will feel sexy, savvy, strong, and empowered, even if you are peeing in your pants. Suggesting women feel sexy or empowered because they are using an absorbent product to trap leakage flies in the face of common sense. As founder of a global nonprofit addressing diverse vaginal and intimate health needs of women mid-teens through end of life, I am continually frustrated at the insufficient focus on the biggest secret in women’s health, pelvic organ prolapse. As a pelvic organ prolapse (POP) patient advocate who talks out loud about UI with women of all ages nearly every day, I find commercials and print ads that suggest incontinence and being sexy are synonymous ludicrous. And as a woman, I find this message insulting to my intelligence.

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Sherrie Palm Interview with InControl Medical: Next Generation for Pelvic Floor Strength

Interviews with Key Opinion Leaders within healthcare and industry provide valuable insights into multiple aspects of the POP dynamic.  As pelvic organ prolapse awareness increases and women recognize symptoms and request screening from their clinicians, the value of treatment variety will magnify. Every woman’s needs are unique; some women want surgery, some prefer non-surgical treatments. APOPS continually explores all treatment options to better inform our following.

A trip to InControl Medical (ICM) was of considerable value to better understand the pelvic floor strengthening devices this forward thinking company provides. I would like to share some information captured during my meeting with Amy Bomberg, VP of Sales Development, a refreshingly outspoken women’s pelvic health advocate.

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WHAT'S THE BEST TREATMENT CHOICE?

The POP dynamic is a complex one. Realistically if surgery for pelvic organ prolapse was easy, everyone would do it.  But it’s not easy. And it’s not logical for everyone to jump to surgery at the first opportunity. Show me a woman who is not sure about moving forward with POP surgery and I’ll show you a woman who should spend more time experimenting with non-surgical treatment options.

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